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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of event development - case study of Christmas market
 Pášová, Lucie ; Havlíková, Michaela (advisor) ; Lucie, Lucie (referee)
The theme of this thesis is the propasal development of the Christmas market at the Old Town Square.The introductory part presents the theoretical resources used for actual work. The theoretical part is focused on defining the basic terms of the surveyed areas, such as tourism, forms of tourism, event tourism, sales forms, organizing Christmas markets. The practical part focuses on a thorough analysis of the Christmas market at the Old Town Square. The analytical part was used a questionnaire survey of visitors to the Christmas market at the Old Town Square. On the basis of the questionnaire were designed development possibilities Christmas markets in the future.
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